The most famous fashion brand in the world, Viva, is going to a new chapter with a new mission statement: to redefine fashion for the 21st century.
The brand, which is known for its high-fashion line, will now focus on bringing the “uniqueness and fun of fashion to all” through a “fusion of the digital and physical worlds.”
Viva founder and CEO Diana Vazquez said the brand is focused on reinventing fashion and providing customers with “access to a truly curated and curated experience.”
The new vision includes “the reimagining of fashion and beauty to create an experience that will change our world,” she said.
The new Viva is also launching a brand new website, vivafashion.com, which will launch this spring and will be home to an entirely new set of curated collections, curated by Viva designer Kate Middleton.
“We’re taking the digital world in a completely new direction, reimagined in a way that we’re able to create our brands for the digital age,” Vazzquez said.
“And to create a brand that’s authentic to our culture, to our community, to what we stand for, Vrazquez said, adding that the brand’s aim is to “make this brand a little more inclusive than it ever was before.
“Viva will also begin offering exclusive items at exclusive retail stores across the country, which she said will include limited-edition collections.
The brand will also be launching an online store, vivafashion.com.
Viva’s mission statement will be updated in 2019 with the goal of “creating an entire digital experience that celebrates diversity and embraces the human experience,” Vrazzquez added.
Vazvez said Viva “isn’t just a fashion brand.
It’s a whole other kind of brand that is about creating a world where everyone feels they are part of something.
“Vazozas mission statement “Viva will make it easier for women of color to access and share their fashion with others, while providing them with the opportunities to make a living from their craft and fashion,” Vazaq said.
Vrazozas goal statement was echoed by Vazza, who added that Viva hopes to make the brand “a little more diverse, a little bit more global and a little less pink.”
On the runway: Viva Fashion stars Maggie Brown, Brooke Burrell, Diana Vazques, Julianne Hough, Ruth Macomber, Bethany O’Neil, Kelly Lee , and Julie Rios as the latest “VIVA” fashion models.
“I think the best way to describe Viva has been to say, we want to be that little more.” “
I think we can be so much more than what we see on TV,” Brown told the Hollywood Reporter.
“I think the best way to describe Viva has been to say, we want to be that little more.”
“It’s so easy to be pigeonholed into the box that ‘this is what I look like,'” she continued.
“So we wanted to make it easy for other people to be different.
The “uniqlo” line of clothing, which has already been on sale, is set to become available in a few weeks. “
If you’re going to be with Viva and want to see something that you’re interested in, we have a curated collection that you can shop right now.”
The “uniqlo” line of clothing, which has already been on sale, is set to become available in a few weeks.
More to come from Viva.
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