It’s a pretty safe bet that the world of fashion has gone from being a niche market to a global phenomenon, but it appears the NHL has already made it a mainstream one.
Last month, Nordstrom announced its “Nordysthemes Fashion Show,” a series of fashion shows across the league that will highlight the most popular and influential brands in the game.
The series has been in the works for quite some time, with Nordstrom first introducing the series back in 2016 and it’s set to kick off on January 16 in Washington, D.C.
The show will showcase a mix of fashion, jewelry, accessories and more, with the goal of showing off the brands that Nordstrom deems “top-tier,” according to the company.
The Nordstrom Fashion Show will run until January 16, with all proceeds going to the Wounded Warrior Project.
“The Nordystemes Fashion show will be a unique showcase of the world’s top fashion brands in our hometown, and is a key part of Nordstrom’s effort to continue to represent the brand’s values in a new and diverse fashion landscape,” said Kristin Schulze, vice president of consumer products at Nordstrom.
“We’re excited to see how this new series of events will be received and what other brands will join the Nordystrom Fashion show on the big stage next year.”
The shows, which have taken place in recent years, are not only a chance for the NHL to showcase some of the most well-known brands, but also a chance to see what other fans are wearing right now.
In 2016, the NHL unveiled its “Winter Classic” in which fans can dress up for the Winter Classic and win prizes for their favorite teams.
Last year, fans could also win a trip to the 2017 NHL All-Star Game and the chance to visit the home of one of the league’s superstars.
In 2019, fans were able to win an All-Stars’ jersey and an exclusive chance to wear the jersey with their team’s logo on it.
And in 2020, fans in North America could win a chance at a chance and to take part in a free fashion show.
The NHL is hoping to capitalize on that interest by giving fans the chance at their favorite fashion brands to wear on the ice.
“Nordys fashion show is designed to reflect our desire to be a part of the future of fashion in the United States,” Schulzer added.
“Our goal is to encourage more consumers to embrace the ‘fashion’ trend, and this year we’ll continue to do our part to highlight the creative, unique and fashionable brands that represent our hometown.”
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