You know that look of wonder when you see something new, but it’s hard to replicate.

That’s where we come in.

The Lad is a new lifestyle magazine that’s dedicated to bringing you the latest trends, plus the best fashion advice.

In The Lad, we have an exclusive look at the men who look and feel like men, and we’ve also got you covered in fashion news and reviews.

With the help of the men in our lives, we’ve created an exclusive guide that’s as fresh as it is comprehensive.