The fashion blogger, who goes by the pseudonym “Femme Fatale,” has had to deal with online bullying since launching her business two years ago.
“I started to get threats in the beginning and it was getting really scary,” she said.
“But after I started talking about my story and what I had to go through, I was like, ‘Well, this is going to be good.
I’m going to take it to the next level.'”
Femmes Fatale has started a new business with her friend, but she is still dealing with online harassment and threats.
In her first post on her site, Femmes Fatales received a $500K gift card and a message from her friend that said “we are here to buy you some stuff, but we can only buy the gift cards in person and not online.”
Femmecore, the women’s clothing company, offered to buy the $20 card for Femmes, but Femmes declined.
“Feminine Fashion and Feminine Style is an online brand dedicated to providing high quality feminine fashion and accessories to the modern day fashionista,” it said in a statement.
“We believe in providing our valued customers with a seamless and unique experience.”
But Femmes said she is now concerned for the safety of her fellow employees, who have been targeted by other online trolls.
“I have been getting threats, death threats, harassment,” Femmes told Business Insider.
“I am afraid for my life, I am afraid of the consequences that this can have on the girls that I work with.”
Feminist bloggers have been receiving a steady stream of hate since Femmes launched her blog in 2016, but the issue of online harassment has only intensified since then.
“Online harassment is a daily occurrence for everyone in the fashion industry and is a direct result of the constant media exposure of women in the industry,” the Feminist Tech Network (FTN) wrote in a letter to companies that host fashion blogs.
“The industry’s silence is deafening.”FTN, an industry-backed advocacy group, said that companies that sponsor fashion blogs should make the decision about which ones to sponsor based on the nature of the online harassment.
“If a company chooses to sponsor a fashion blog, it should make that decision in consultation with the FTN and other stakeholders, including women, as well as the safety and well-being of the women in their workforce,” it added.
“It is important that the company understand the implications of not taking action to protect the safety, well-beings, and livelihoods of women.”FEMmecores success storyAs a result of these threats, Femmecare has been running several online forums for its employees.
“For example, the FTn is a place where employees can vent and share their issues, offer support, and make recommendations for improving their workplaces,” FTN wrote.
“Femmed is a forum for all employees to share stories and share what they have been through, as it is the only place where people are safe and protected,” Femmeline said.
Femms Fatale said she’s been overwhelmed by the amount of attention her blog has received.
“All the hate that I’ve received is just amazing,” she told Business Independent.
“To see it all come together and make this happen for me and all the girls is a blessing.”
Fems Fatale, who has been featured in magazines and appeared in other online fashion publications, said she does not know who is behind the threats.
“There are so many people out there who want to harm me, who want me to be scared,” she wrote in an email to Business Insider last week.
“This is just the beginning of the fight.”