When you think of the world’s top fashion designers, most of the names that come to mind are of the high fashion variety.
This is because, in a fashion-driven world, names are often more important than brands.
In this context, the brand name, or rather the name that stands for it, is something that is synonymous with a brand.
But in the real world, a brand name is not a singular name, but a collection of unique qualities that define the identity of a brand, said Pankaj Saha, founder and CEO of brand consultancy firm Pankaja Saha and Associates.
A brand name cannot be defined by one single name, he added.
A name should be meaningful, and it should be the most powerful one to describe a brand’s ethos.
The name of the brand is what defines a brand identity.
A logo, the design of the product, branding, and a slogan are all important components.
The name of a company, on the other hand, is often a combination of the most valuable of these elements, said Saha.
The most important attributes of a business name are its visual appeal and its quality.
If a company has strong brand appeal, then it will attract buyers who can then spend money on its products, said Amit Ganesan, co-founder and CEO, Ganesa Ventures.
A successful brand is also important for attracting attention and generating revenue.
The branding is also a very important part of a successful brand name.
If you are in a business where you are not profitable, then the brand has no value, he said.
A good logo can be as simple as a simple circle or an anchor.
The symbol or word used to make it stands out and makes the brand stand out from the rest of the branding.
For a company to become successful, its logo needs to be memorable, said Ganesman.
“If a company logo is too simple, then people are not going to use it,” he added, adding that if a logo is well-designed and clear, it can help it stand out and be understood.
“If a logo looks like a cross between a letter and a number, then that is an easy logo to find,” he said, adding it is important to think about branding for brands in a holistic way.
For instance, the letters and numbers used to represent the company are often symbols for the products and services it sells, and the company logo itself is a way to show that the brand owns the product.
For a business, a name that is easy to identify with is one that will help attract people to the brand, Gasesan added.
A brand can be thought of as an identity, but it has a broader meaning.
In a world where brands are not always about names, it is crucial to have a name which reflects the company’s identity.
For this reason, a company name should also have a connection to its brand, which helps it stand apart from other brands, said Dinesh Nambiar, founder, and CEO at Brand Analytics.
For example, a well-known brand can also be a reference point for a brand that is different, but the same product.
A well-crafted brand name also reflects a company’s value proposition, and can attract buyers looking for the best products.
The importance of branding is not limited to the use of a logo, Saha added.
Brands have to be able to communicate their brand identity to consumers and also to the wider society.
The brands have to have the right social media presence, and this also has to be part of the company name.
A good social media marketing strategy is critical for a company that wants to attract people, said Nambar.
A well-established brand name can also help a company maintain its identity, and for this reason the brand should have a strong brand identity too.
A company should not be defined solely by the name, said Anupam Saha , founder and head of business development at A-F Fashion.
“It has to also be clear, which is what makes a brand unique,” he noted.
A business name is a piece of branding that helps to connect a brand with its customers.
“You can’t create a brand solely by a name, and also it has to have some intrinsic value to the company,” said Nammiar.