Fox Sports has acquired Venus Fashion, a site dedicated to the Venus Fashion collection.
The site has been a staple of Venus Fashion for the past two years and has attracted a lot of attention for its innovative design, which includes colorful patterns on its site and its website that have drawn comparisons to the fashion couture collection worn by Beyonce and Rihanna.
Fox Sports CEO Greg Aiello said the purchase brings the Venus brand closer to its mission of “creating the best online fashion experiences.”
“Venus Fashion is a beautiful collection of women’s fashion that will continue to be a top choice for our customers and brands alike,” Aiellos statement said.
“Our partners and our fans are truly passionate about this unique brand and will continue using our platforms to help us achieve our mission of bringing the most innovative fashion to the world.”
Venus has grown into one of the most popular fashion websites in the U.S. over the past several years and the company has also been expanding internationally.
The company has had a presence in the United Kingdom since 2008, and it recently launched in Singapore, where it has had success.
Venus also is looking to expand into other countries, including India and China.
In an effort to help keep its global footprint strong, Aiella said the company will continue its expansion into new markets as well.
FoxSports has also added a dedicated product page for the Venus Collection, which will have additional information about the collection and other products.