By LEE HAYDEN Victorian clothing retailer Elizabethian is set to open a store in the city’s CBD.
The company will open its first store in March, at the corner of George Street and Queen Street, where it has previously operated.
Elizabethian said it was aiming to be one of the first Australian retailers to be open in the CBD in more than a decade.
The Victorian company said it wanted to “be part of the local community”.
The company said the new store would be staffed by a team of six and will offer a wide range of women’s fashion.
It will also be one-stop shopping for the likes of Abercrombie & Fitch, J Crew, ModCloth, Dermstore and more.
Elizabethan has had its headquarters in the former Royal Botanic Gardens on the city boundary for the past 20 years.
In the last two years, it has invested $250 million to modernise its operation.
A spokesperson said the store would open within a week, but did not provide any further details.
“Our store is set for the future, with a new look and new focus, but our focus remains on delivering a high-quality, affordable and creative service,” she said.
The spokeswoman said the company would continue to provide a wide array of products and services, including its “one stop shopping” service.
The store’s opening comes amid a boom in Melbourne’s fashion industry.
Fashion houses are starting to expand their online presence, as well as hiring more staff.
Last year, Elizabethan posted a net loss of $17.6 million, with revenue falling by almost $1 million.